In this episode, host Tom Griffiths speaks with John Lamerton, author of The False Exit, about why many entrepreneurs focus on selling their businesses when they should instead be building ones that can run — and thrive — without them.

John shares the story behind his book, beginning with a near-sale of his sports-betting business for £2 million. When the deal fell through, he and his business partner realised the company still depended heavily on them — a major red flag for any buyer. What followed was 18 months of deliberate systemisation: creating standard operating procedures, decision-making frameworks, and automated processes that allowed the business to function independently. The result? A company that no longer needed its founders for day-to-day operations — and an owner who finally had time and freedom.

The conversation explores why most small businesses fail to sell, with owner dependency, poor systems, and messy finances as key reasons. John argues that the goal shouldn’t always be a full exit but rather a false exit: removing yourself from operations while keeping the business as a profitable, self-sustaining asset. Ironically, the same work that enables a false exit also makes a company far more attractive — and valuable — to potential buyers.

They also discuss the emotional side of selling, including the loss of purpose many founders face, and the importance of building a business that supports freedom and longevity rather than burnout.

John closes by sharing insights from his 1% Club, a coaching community that helps business owners make continuous, small improvements each week — turning firefighting into fire prevention and creating businesses built to last.

To contact John: https://www.linkedin.com/in/johnlamerton/