
Episode #63: Protecting What You’ve Built: How Life Insurance Powers Perpetuation
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About this listen
In this episode of the Build Your Legacy: Insurance Edition podcast, we explore how life insurance can be one of the most powerful tools in agency perpetuation and succession planning.
From buy-sell agreements and key person coverage to protecting your family and your agency’s value, life insurance does more than provide peace of mind — it ensures the continuation of what you’ve worked so hard to build.
Join Bill Mills and Josh Harward as they discuss:
- The connection between life insurance and long-term business continuity
- How life insurance supports perpetuation funding and ownership transfer
- The difference between personal and business coverage
- Common mistakes agency owners make when structuring policies
- How to start planning early to protect your legacy
Whether you’re an independent agent, an agency principal, or part of a family-run business, this episode breaks down why life insurance should be part of every perpetuation plan.
👉 Listen now and learn how to secure both your agency’s future — and your family’s.
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