Today we're welcoming Rick and Lindsay from the south coast of the UK, who created Looking Glass Lodge—a stunning example of how cabin culture translates across different countries and landscapes. What makes their story particularly compelling is that they didn't set out to become cabin hosts at all. When Rick's father retired from managing a nature reserve, Rick and Lindsay inherited a piece of woodland that had been lovingly cultivated over thirty years, and they faced a choice: how do you maintain and preserve this special place while also sharing it with others?

Their solution was to create a cabin so thoughtfully designed that it feels like a natural extension of the forest itself. Working with architect Michael Kendrick, they spent two and a half years designing a structure that sits at just the right angle in a natural clearing, maximizing the connection between indoor and outdoor spaces without disrupting the ecosystem his parents had spent decades nurturing.

What struck me most about their approach is how they've flipped the typical cabin business model. Rather than extracting profit from the land, all income from Looking Glass Lodge goes directly back into maintaining the woodland and nature preserve. They're essentially using hospitality as a conservation tool, giving people the opportunity to experience this special place while ensuring it remains protected for future generations.

We'll explore their philosophy of "selling nothing"—how they've intentionally avoided adding hot tubs, barbecues, and other typical cabin amenities because they discovered their guests just want to disconnect completely. We'll dive into their design philosophy, from sourcing unique Scandinavian furniture to the biophilic design principles that help guests feel truly immersed in nature, and why they believe maintaining a seamless connection between cabin and woodland is what makes a cabin truly special.

Whether you're interested in sustainable cabin business models, designing with minimal environmental impact, or just want to hear about a place where doing absolutely nothing is the main attraction, this conversation offers a different perspective on what cabin culture can be.

Instagram: @lookingglasslodge

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