In this episode of Marketing Team of One, Eric and Mike sit down with Doug Aguiar, former Chief Marketing Officer of Golden 1 Credit Union, to explore what small marketing teams can learn from large-scale brand operations. Doug shares insights from decades in financial-services marketing—covering brand reputation, consumer trust, storytelling, and the art of balancing creativity with measurable results. From managing multimillion-dollar campaigns to helping a one-person team stay strategic and scrappy, this episode connects the dots between high-level brand leadership and hands-on marketing execution.

Feel free to reach out to Doug at:
https://www.linkedin.com/in/douglasaguiar

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00:00 Introduction and Casual Banter

00:26 Welcome to the Marketing Team of One Podcast

00:41 Introducing Doug Aguiar

01:24 Doug's Career Journey and Insights

02:24 The Importance of Storytelling in Marketing

03:40 Golden One Credit Union and the Arena Naming Rights

05:12 Challenges and Strategies in Marketing

07:01 The Value of Branding and Marketing Investments

11:08 Digital Marketing Focus for Small Teams

12:00 Influencer Marketing and Retargeting Strategies

14:56 The Importance of Building Trust in Marketing

15:06 The Power of Retargeting and Digital Marketing

15:36 The Shift from Traditional to Digital Media

16:01 Balancing Brand Awareness and Performance Marketing

17:42 The Role of Integrated Campaigns

19:11 Challenges of a One-Person Marketing Team

20:29 Effective Strategies for Small Marketing Budgets

21:47 Humanizing Your Brand

22:55 Recap and Key Takeaways for Marketing Teams of One

29:40 Final Thoughts and Contact Information