Unboxing Luxury: The Psychology Behind Packaging
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Unboxing Luxury: The Psychology Behind Packaging
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About this listen
In this episode, Nick Constantino and Jaron Solomon explorethe emotional and psychological power of packaging in the luxury world. From jewelry boxes to watch cases, they break down how packaging shapes perception, enhances value, and creates unforgettable experiences. Featuring iconic examples from Apple, Rolex, Tiffany & Co., and Solomon Brothers’ own packaging evolution.
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