Borrowed Authority, Big Audience
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Borrowed Authority, Big Audience
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About this listen
Why build an audience one follower at a time when you can tap into millions? In this sharp, strategic short, we break down the high-level marketing concept of "borrowing traffic." Discover the fastest shortcut to a Big Audience by strategically leveraging the credibility and platform of others. This is about more than just growth; it's about instantly gaining Borrowed Authority to position yourself as an expert. Learn how to partner, guest, and advertise your way to the front of the line.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.