Dr. Dre's Empire Expands: Beats, Barcelona's Rising Star, and Still Lounge's Luxury Allure
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Dr. Dre's Empire Expands: Beats, Barcelona's Rising Star, and Still Lounge's Luxury Allure
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About this listen
Dr. Dre has been making headlines this week with a series of moves that underscore both his musical legacy and expanding business empire. According to Eminem.Pro on October 4, Dre gave Barcelona football phenom Lamine Yamal a gold set of Beats headphones and a signed vinyl of The Chronic, accompanied by a note referencing Myke Towers and positioning Yamal as the next generation’s “Young King.” Yamal posted the gift on Instagram Stories, setting social media abuzz and earning Dre praise for tapping into Gen Z’s energy while giving his iconic Beats brand new relevance.
Dre’s business activities are front and center as he and longtime collaborator Snoop Dogg prepare to open Still Lounge at Pointe Orlando on October 16. As reported by WFTV and OrlandoShine, the venue will feature signature cocktails made with their new spirits line, Still G.I.N. The lounge, which follows the successful launch of their Nashville location, promises live DJ sets, a nod to Dre and Snoop’s hip-hop heritage, and an atmosphere aimed squarely at luxury nightlife enthusiasts. Drinks like the Platinum Negroni and OG-OF have been teased as tentpole attractions. Coverage by Live! at the Pointe Orlando describes this as more than a typical club—it's Dre blending music, business, and high-end lifestyle into a single brand experience.
Behind the scenes, World Music Views details the extravagant business ecosystem around Dre and Snoop’s spirits ventures. Patrick Halbert, CEO of Gin & Juice by Dre and Snoop, helped orchestrate the brand’s rise, complemented by a $50 million private golf course in Texas built by billionaire David Halbert. Although the course is a playground for the private elite, its existence underlines just how deep Dre’s network and branding ambitions run.
Social media mentions and YouTube channels like EliteBuzz continue to chronicle Dre’s ultra-luxury lifestyle, covering everything from rumored personal yachts and private jets to his perennial influence in hip-hop and his roster of properties stretching from Malibu to Calabasas. No major new releases from Dre have surfaced this week, and there are no confirmed reports of imminent music projects, but speculation continues about future moves as he pivots further into hospitality and luxury spirits.
If this week signals anything, it’s that Dre is doubling down on culture-building—saluting young phenoms, amplifying his business footprint, and making select, high-profile appearances that reinforce his status as a legend still shaping the next phase of lifestyle and music.
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