#114 - Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!
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#114 - Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!
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About this listen
Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!
In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account.
If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say yes.
Stephen and Andrew unpack the zero-sales search-term filter, last-click attribution, and why bids live at the target level-not the query-so mass negatives can nuke revenue.
You'll learn how to define real waste (irrelevant queries with volume), use negative keywords correctly, and bring ACoS in line with smart bid optimization instead of deleting traffic.
Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money; get the truth and protect your budget.