🐾 Meet Hedda Båverud Olsson, Founder & CEO of Lassie — the startup transforming pet insurance and pet health. From McKinsey & EQT Ventures to raising €50M+ and now also crossing €70M+ in annual revenues , Hedda’s journey is packed with bold moves, big lessons, and surprising insights into the booming pet industry.

In this episode:

✅ How Lassie rewards pet owners for keeping their pets healthy

✅ The challenge of disrupting a regulated industry

✅ Finding the right co-founders and building a top-tier team

✅ Using AI to scale and acquire customers creatively

✅ Lessons from raising millions and breaking into competitive markets

Whether you’re a founder, pet lover, or just curious how a startup can change an entire industry, this conversation is a must-watch.

📍 Timestamps:

00:00 Sharing Your Idea Early

00:49 Intro to Hedda & Lassie

01:51 From Consulting to Founder

06:37 Navigating Regulation

09:48 Raising the First Angel Round

13:00 Building the Right Team

17:37 Leveraging AI for Growth

19:40 Go-to-Market Strategy

26:34 Brand vs Conversion

30:06 Overcoming Breaking Points

33:42 Scaling & Leadership

38:05 Pet Industry Trends

41:54 Lessons Learned

Youtube: https://youtu.be/0fniIhtRqak

📌 Connect with Hedda and Lassie: https://www.lassie.co/en

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