Scent-sational Success: Creating Demand Before It Exists - with Tiffany Rose Goodyear. cover art

Scent-sational Success: Creating Demand Before It Exists - with Tiffany Rose Goodyear.

Scent-sational Success: Creating Demand Before It Exists - with Tiffany Rose Goodyear.

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 In this episode, Sean interviews Tiffany Rose Goodyear, the founder of ScentX, a pioneering company specialising in 'scentscaping' and fragrance experiences for events. Tiffany shares her unique journey from a background in advertising and baking to creating immersive scent experiences that elevate events by engaging all five human senses. She discusses the importance of olfaction in creating memorable experiences, the challenges of introducing a new service to clients, and the role of educational marketing in her business. KEY TAKEAWAYS Scent is often overlooked in event planning, yet it plays a crucial role in creating immersive experiences. Engaging all five senses, including olfaction, enhances the overall atmosphere and emotional impact of an event. As a pioneering entrepreneur in the scent industry, educating potential clients about the significance of scent is essential. This involves demonstrating how scent can elevate experiences and encouraging clients to consider it as a vital component of their events. The process of creating a scent for an event involves a detailed discovery call to understand the client's vision, followed by sending scent samples. This personalised approach helps clients select fragrances that align with the emotions and themes of their events. The company provides on-site fragrance technicians during events to ensure the scent is perfectly executed, taking into account variables like airflow and temperature. This hands-on approach differentiates the service from others in the industry. Building a business in a niche market requires a growth mindset and the ability to adapt to challenges. Embracing rejection as data and being open to change are vital traits for entrepreneurs, especially when introducing innovative concepts that may not yet be widely accepted. BEST MOMENTS "Scent, being the fifth one, probably the least understood, gets left off. But my argument is, no, it is not an immersive experience if you haven't considered all five sensory receptors." "It seems like a subtle aspect of an event, but it would really elevate the experience of the people who are participating." "Every room, every space, has a fragrance. If it's a bad smell, we recognise it, but that doesn't negate the fact that literally every single space has scent." "I think the more we get away from using our bodies in our life to live our lives, the less human we're becoming." "You're on the cutting edge of anything. Education is a huge part of it. There's kind of a lack of a palette there." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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