Does the data prove truth, or simply confirm what was hoped when plans were made and forecasts were set?

The validation trap lures leaders into cherry-picking supportive metrics while discounting disconfirming signals that challenge strategy. The risk is false certainty, growing blind spots, and delayed course correction across teams and markets. Rigor returns when assumptions are stress-tested and leaders hunt the one piece of data that could overturn the case before committing.

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Post the one metric that could break your current case, and explain why it matters for timing. Join the comments and subscribe to the weekly newsletter for red-team scripts, premortem prompts, and disconfirmation habits that scale: https://link.marketmyco.com/widget/form/8OWTZWIU7ayVnoUhvCZg