In this episode of the series, Luke Carl sits down with Emerald Coast agent January Johnson to break down a true Q4 2025 buyer’s market, where long days on market and abundant inventory are creating leverage for well-prepared buyers. January shares what wins right now—single-family homes with a private or resort-style community pool, amenity-rich condos like Edgewater and Splash, and locations south of Highway 98 with solid beach access—plus practical notes on pool costs, insurance realities, and where she’s actually finding deals.

Connect with January: january@theshorttermshop.com

Connect with us:

The Short Term Shop - https://theshorttermshop.com/
https://stsplus.com/
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

• (00:00:02) - January Johnson
• (00:03:01) - Real Estate Broker: It's a Buyer's Market
• (00:04:33) - Single Families: What Kind of Property Should We Buy?
• (00:08:12) - Need a Pool for Destin?
• (00:12:46) - Flood Insurance vs Real Estate: What's The Difference?
• (00:17:32) - Beach Houses in Destin and St. Joe
• (00:21:04) - Property Listing: Pensacola Beach, Navarre
• (00:23:37) - Where to Stay In Pensacola?
• (00:24:30) - What about condo sales on Okaloosa Island?
• (00:25:52) - Visit Destin: The Real Money
• (00:27:22) - How to Get a Deal in Destin vs. Panama City Beach
• (00:30:30) - Sandestin vs Miramar: Where to Buy?
• (00:34:19) - When Buying a Home on 30A, Be Careful About
• (00:37:08) - Private Beach, Lower Grand Lagoon
• (00:39:43) - When Is the Right Time to Buy a Beach House?