https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase.

With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget.

Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down:

• What not to trust in LinkedIn’s default settings
• Why audience expansion could tank your campaign
• The secret to scaling with control using CPRU (Cost Per Retargetable User)
• How to structure your funnel for remarketing from day one
• Tips to avoid learning phase pitfalls and improve your relevancy score
• Budget-saving tactics from bidding to placements
• Audience segmentation that reveals surprising conversion insights
• Lead form field strategy to maximize conversions and sales team success
• Managing teams with the 80% rule for consistent client performance

📊 In This Episode 🔧
• AJ’s journey from SEO to becoming a LinkedIn ads powerhouse
• The biggest mistakes marketers make with LinkedIn Ads defaults
• Why manual bidding beats “Max Delivery” in most cases
• How to achieve $0.09 cost per retargetable user (CPRU)
• A three-stage funnel strategy that converts in high-cost channels
• The truth behind LinkedIn’s job title targeting vs. job function targeting
• Pro-level metrics AJ uses that LinkedIn doesn’t show you
• How to delegate without sacrificing client satisfaction
• Favorite tools and unexpected ad platforms worth testing

Unlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently.

👉 Subscribe for more marketing insights from the best in the industry.
💬 Drop a comment sharing your biggest LinkedIn Ads challenge, we might tackle it in a future episode!

🧰 Key Resources & Tools Mentioned
• AJ’s company: B2Linked
• AJ’s podcast: The LinkedIn Ad Show
• AJ Wilcox on Linkedin
• Free LinkedIn Ads Startup Checklist
• Free LinkedIn Ads Advanced Guide

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin