
Episode 37 The Rise of Plant-Based Processing: A Healthy Choice or a Health Halo?
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About this listen
You stand in the grocery store, a high-performer making a strategic choice. In one hand, a traditional beef burger patty. In the other, a plant-based alternative that looks, cooks, and even "bleeds" just like the real thing. The packaging is green, adorned with leaves and promises of a healthier body and a healthier planet. It feels like the right choice. It feels like the optimized choice.
But is it?
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