Steven Bartlett's Midas Touch: PerfectTed, Mother Root, and Asia's Startup Scene cover art

Steven Bartlett's Midas Touch: PerfectTed, Mother Root, and Asia's Startup Scene

Steven Bartlett's Midas Touch: PerfectTed, Mother Root, and Asia's Startup Scene

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 Steven Bartlett BioSnap a weekly updated Biography.

Steven Bartlett has been everywhere this week, and the business world is definitely paying close attention. A headline grabber: his investment in PerfectTed, the clean energy drink brand, just became the most valuable deal in Dragons Den history, hitting a staggering 200 million dollar valuation according to stevenbartlett.com. The buzz only grew after PerfectTed officially took the top spot in the FEBE Growth 100 as the UK’s fastest-growing founder-led business, boasting 532 percent revenue growth. Bartlett, never shy about celebrating his partners, called founders Marisa Poster, Levi Levenfiche, and Teddie Levenfiche among the best he has ever met, crediting their grit and vision for the stratospheric rise. With further international expansion and product launches coming, this is now on the record as one of the all-time standout stories to emerge from the BBC business show.

But that’s just the start. Steven’s also been in the spotlight for backing another rising brand on this week’s Dragons Den. The Grocer reported that he invested in Mother Root, the zero-alcohol aperitif company, during the latest episode, signaling Bartett’s continuing bet on wellness and innovative consumer products. It’s a strong indicator his influence on the next wave of challenger brands isn’t slowing down.

Not just headlining deals, Bartlett was on the world stage—literally. On September 30th, according to HKSTP News, he touched down in Hong Kong for his first-ever Asia tour, drawing crowds of startup founders, business elites, and innovation community leaders for an exclusive breakfast dialogue with Tatler and the Hong Kong Science and Technology Parks Corporation. He chronicled his journey from tech entrepreneur to media powerhouse and stressed the raw obsession and dedication at the core of his success, repeating his signature message of being relentlessly authentic. The event capped off a year in which Hong Kong was recognized as the globe’s number one innovation cluster, and having Bartlett in the mix was seen as a huge validation of Asia’s growing startup scene.

Social numbers confirm his star power. Amra and Elma place Bartlett at number 14 among the top 25 business influencers of 2025, with over 7 million total followers, and lauded his signature blend of transparency, vulnerability, and cultural focus in leadership. Clips from his podcast The Diary of a CEO still ripple across platforms, with his newest episode featuring sugar addiction expert Dr Robert Lustig—another viral hit since October 2nd per Black Country Radio. All of this, plus a string of Instagram and LinkedIn posts celebrating wins and spotlighting founders, means that both his business bets and his brand continue to define the entrepreneurial conversation this week. No major controversy, no unsubstantiated rumors—just relentless momentum, larger-than-life headlines, and more than a little inspiration on display.

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