Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/channelsDive into the inspiring journey of McCoy Merkley from Portland Leather Goods. From answering a Craigslist ad to becoming a pivotal figure in the company's exponential growth, McCoy shares candid insights on transitioning from a one-man army to leading a full marketing team.Discover the challenges and triumphs of scaling a business, the importance of courage in leadership, and the strategic marketing mix that propelled Portland Leather Goods to success. Tune in for a conversation filled with practical wisdom and lots of humor, as McCoy reflects on the lessons learned along the way.

00:00 Overcoming Self-Doubt and Embracing Challenges00:49 The Unconventional Job Interview01:30 Starting at Portland Leather Goods05:59 Learning the Ropes of Digital Marketing19:09 Building and Scaling the Marketing Team33:23 Tactical Marketing Mix Strategies33:46 Early Stage Marketing Focus34:31 Mid-Stage Marketing Adjustments36:03 Advanced Marketing Diversification37:30 Vetting New Marketing Channels41:34 AppLovin Sponsorship Announcement43:34 Current Media Mix Insights44:41 Balancing Reach and Frequency48:11 Challenges of Reaching New Audiences54:58 The Titan 10: Rapid Fire Questions