How JCDecaux is unlocking creative advertising by studying the human brain cover art

How JCDecaux is unlocking creative advertising by studying the human brain

How JCDecaux is unlocking creative advertising by studying the human brain

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 Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times. Learn more about your ad choices. Visit megaphone.fm/adchoices
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