What happens when chronic illness changes everything you know about food?

In this episode of Ladies Who Launch, host Rochelle Humes sits down with Caragh Keane—the founder of SUPERKEEN, the cleanest cereal on the market. Caragh shares how her lupus diagnosis inspired her shift from primary school teacher to entrepreneur and led her to create a breakfast brand for kids and adults with ingredient anxieties.

Rochelle and Caragh talk about the realities of building a business while managing health challenges, winning innovation grants, and getting SUPERKEEN onto the shelves of Whole Foods, Planet Organic, and beyond. Caragh also opens up about receiving early support from her family (including a business loan from her dad, Roy Keane), and why values and clean ingredients are at the heart of her brand.

Packed with honest advice and practical inspiration, this conversation is a must-listen for anyone dreaming of launching a purpose-led business—or just looking for proof that tough times can spark big ideas.

FOLLOW CARAGH KEANE

https://www.instagram.com/caraghkeane/

SUPERKEEN: https://www.instagram.com/superkeenfoods/

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