Snoop's Olympic Return, AFL Triumph, and Biz Ventures: The Doggfather Dominates cover art

Snoop's Olympic Return, AFL Triumph, and Biz Ventures: The Doggfather Dominates

Snoop's Olympic Return, AFL Triumph, and Biz Ventures: The Doggfather Dominates

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Snoop Dogg has had a blockbuster week, grabbing headlines both on stage and off. The biggest story comes straight from NBC Sports and NBCUniversal who announced Snoop’s triumphant return as a special correspondent for the Milan Cortina 2026 Winter Olympics. After earning rave reviews and Sports Emmys for his unique, hilarious coverage of Paris 2024—where The New York Times dubbed him "NBC’s new voice of the people"—Snoop is gearing up to bring that same playful energy to the snow-capped venues of northern Italy alongside host Mike Tirico. Expect “Snoop’s Greatest Hits” segments back in primetime, with the Doggfather riffing on the region’s culture, Olympic drama, and delivering wintry takes with his signature style. NBC broke the story live during Sunday Night Football, labeling Snoop as "the star of the Paris Olympics" for his torch relay, athlete interviews, and those memorable party moments with Martha Stewart and Simone Biles.

Over in music land, Snoop sent shockwaves through Australia with his AFL Grand Final performance at the Melbourne Cricket Ground. Initially, fans and commentators—including ABC News and The Age—voiced skepticism about inviting an American rapper for such a storied local event, arguing the AFL was overlooking homegrown talent. But on game day, Snoop flipped the narrative. He shared the stage with Aussie icons Jessica Mauboy, Tash Sultana, and Baker Boy, blending California cool with Down Under flavor. Noise11 and Yahoo News called it “unforgettable” and “electric,” with his set including Gin and Juice, Drop It Like It’s Hot, and a crowd-hyping version of Beautiful. Social media exploded, fans called it a “blockbuster” and the “highlight of the day,” although ongoing debate persists about his fit for a family event given some of his lyrical history.

Business-wise, Snoop is now expanding his hospitality portfolio with Dr. Dre. According to Nation’s Restaurant News, they’re set to open Still Lounge By Dre and Snoop in Orlando on October 16, featuring live music, DJs, and cocktails made with their own gin brand. Their first venue, The Spot, opened in Nashville earlier this year, and both promise “West Coast swagger meets Southern soul.”

On the TV front, Snoop returned to NBC’s The Voice as a Season 28 coach, building on the buzz from his Season 26 stint—where he drove record ratings—and his upcoming “Snoop Dogg’s New Year’s Eve” special will see him host a two-hour Miami broadcast loaded with music and surprise collaborations.

Social media keeps buzzing with AFL reactions, Olympics anticipation, and snippets of his club openings. While nothing majorly controversial has hit the feeds beyond leftover AFL debates and standard Twitter energy, the sheer reach and variety of Snoop stories in the past few days reaffirms his status as a cultural juggernaut—businessman, entertainer, and now even Olympic commentator. No confirmed new music or scandals have surfaced, only unending demand for more Snoop in every possible lane.

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