SEND US A TEXT. Drop Mista Yu a text at: (904) 867-4466 or (https://www.buzzsprout.com/twilio/text_messages/2378778/open_sms). Leave your first name and the city you're reaching out to us from. We'll respond to your message on the next Fan Mail episode and give you the biggest shoutout. Every message you send to me matters. WANT A SHOUT-OUT ON THE PODCAST?

What if sales felt like relief instead of pressure? We sat down with executive coach, author, and international speaker Scott Schilling to redefine selling from the ground up—and it starts with a simple idea: identify the problem, provide the solution. Scott shares how heart-centered selling turns every conversation into education without manipulation, why trust must be built ahead of the need, and how “release with dignity” keeps relationships alive even when the timing isn’t right.

From Big Ten football under legendary coach Hayden Fry to global stages, Scott connects fundamentals, clarity, and servant leadership into a practical system anyone can use. We unpack the biggest sales mistakes—like “show up and throw up”—and replace them with discovery-led questions that earn the right to present. Scott explains how to qualify decision-makers with respect, reframe rejection as neutral feedback, and use empathy and compassion to map benefits to what buyers truly value.

You’ll also hear a powerful story from Singapore about leading with conviction across cultures, and the five reflection questions Scott created after a near-death experience: What’s the lesson? What’s the gift? What did I do to create this? How would I modify it next time? How will this serve me for the rest of my life? Those questions anchor a career—and a life—focused on honor, respect, and dignity. We close by looking ahead at how to become more human than AI, why complex decisions will always need real connection, and what happens when an offer perfectly aligns with needs.

If you’re ready to sell by serving—and build trust that lasts—hit play, share this with a friend who sells face-to-face, and leave a review with your biggest takeaway. Your next conversation can change someone’s life.

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