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Ever been told you’re not cut out for something? Dusty Holcomb was—then he walked back four years later and slid a magna cum laude diploma across the same desk. That fire shaped how he leads today: service over ego, clarity over control, and relentless learning as the engine of growth.

We sit down with Dusty—Founder and Coach at Arcqus Group and podcast host of Leadership Unlocked—to unpack the difference between managing outputs and leading people. He shares the five questions every team must answer without the boss in the room: why we’re here beyond money, where we’re going, how we’ll get there, how I fit in, and what’s in it for me. If your team can’t answer those, you’re flying through fog. Dusty explains how leaders remove ambiguity, align values, and invite discretionary effort by translating strategy into human terms.

The conversation ranges from homeschool roots and a library-card education to executive roles and building the Vision to Victory Accelerator, a 12‑leader cohort where iron sharpens iron. We dig into self-leadership habits—daily meditation to create a response gap, gratitude journaling to focus attention, and intentional planning to direct intensity. Dusty is candid about the edges of being intentional, intense, and relentless, and how family tempers those traits. He also names the hardest scenario to be led: when ego outruns mission.

You’ll hear why “be interested, not interesting” is the simplest way to unlock influence, how values like curiosity, ownership, faith, growth, service, and humility anchor hiring, and why Viktor Frankl’s Man’s Search for Meaning is an annual read. Dusty’s BHAG is bold—impact 100 million leaders—and he’s building it through a podcast that curates real stories and a company that equips purpose-driven teams.

Want to pinpoint where your leadership is stuck? Take the free Leadership Gap Assessment and get a 45‑minute consult at leadershipgapassessment.com. If this conversation sparked

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