Episode 13: Serving Up What’s Next for Lion’s Choice with CEO Fred Burmer cover art

Episode 13: Serving Up What’s Next for Lion’s Choice with CEO Fred Burmer

Episode 13: Serving Up What’s Next for Lion’s Choice with CEO Fred Burmer

Listen for free

View show details

About this listen

For decades, Lion’s Choice has been a beloved St. Louis staple, famous for its roast beef sandwiches, frozen custard, and that signature seasoning. But how does an iconic brand stay fresh while honoring tradition? In this episode, CEO Fred Burmer joins us to talk about what makes Lion’s Choice such a hometown favorite, how they’re introducing new menu items and innovations, and what it takes to keep a classic thriving in today’s competitive food scene.

No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.