La TV est-elle vraiment adressable ?
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La TV est-elle vraiment adressable ?
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About this listen
Aujourd’hui, focus sur la réalité de la TV adressable en 2025.
Trois questions guideront notre échange :
- jusqu’où peut aller la personnalisation des campagnes,
- quelles limites techniques, réglementaires ou business persistent,
- et comment la TV adressée s’intègre-t-elle dans les stratégies globales des annonceurs ?
Pour en débattre :
- Tanguy Van Ingelgom et Gaëtan de Mont Marin de Ted Jordan
- Edouard Scmidt de Magnite
Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
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