Snoop's Blockbuster Week: AFL Triumph, The Voice, and Business Moves
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Snoop's Blockbuster Week: AFL Triumph, The Voice, and Business Moves
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Snoop Dogg is riding high after a headline-making week that proves his status as a global icon and entertainment powerhouse. Saturday September 27th saw Snoop electrify the 2025 AFL Grand Final at the MCG in Melbourne, marking his much-anticipated debut at an Australian sporting event. According to the New Zealand Herald, his blockbuster performance was instantly dubbed one of the best in league history, as he delivered a crowd-pleasing showcase of his biggest hits before nearly 100,000 fans. Pre-event buzz pointed out by The Economic Times revealed Snoop’s payday for the high-profile set could be anywhere from AU$2 million to AU$5 million for just twenty minutes on stage—a figure that rivals the highest payments in Grand Final entertainment history. At a Thursday media event before the game, Snoop said this kind of global stage was a dream come true, putting his AFL appearance in the same league as his Super Bowl and Olympic gigs. Social media lit up during and after the Grand Final with fans and commentators both in awe and a bit divided, as some controversy resurfaced around his past lyrics, but the overwhelming reaction was celebration and nostalgia.
On the American TV front, Snoop brought irresistible charm to “The Voice” during this week’s Blind Auditions, taping with his new French bulldog, Baby Boy Broadus, who made his TV and social media debut in Snoop’s lap and has already attracted over 137,000 Instagram followers according to Entertainment Now. The rapper joked the pup is now part of the coaching staff, quickly endearing both Snoop’s fans and the broader “Voice” audience. This sweet new addition comes after Snoop and his wife Shante mourned the loss of their previous beloved Frenchie, a story Snoop candidly shared with fans on social media.
Snoop’s business moves continue to make headlines, too. Dot.LA reports that the mogul’s cannabis venture fund Casa Verde led a $4 million seed round into TSUMo Snacks, a brand specializing in THC-infused tortilla chips and cheese puffs. Casa Verde is increasingly seen as a powerhouse in the weed economy, and Snoop’s active involvement signals his vision for a broader, more diverse cannabis market.
Public appearances, compared with his business activity, were dominated by the AFL Grand Final and his playful social media content, while discussions about his health and smoking habits, which made headlines last year, have faded from immediate view. No new statements on that front have surfaced in recent days.
Altogether, Snoop Dogg’s past week underscores his multidimensional influence: stadium-filling entertainer, reality TV coach—plus family guy, entrepreneur, and social media magnet, all rolled into one unmistakable brand.
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