
29.- Com convertir el turisme en una oportunitat i no en un problema?
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El president Mas conversa amb Elizabeth Keegan, directora gerent de Lloret Turisme i experta del sector. La trobada versa sobre com entendre el turisme com una oportunitat i evitar que es converteixi en un problema. Assumint els atractius del nostre país com a destinació turística, en molts aspectes "imbatible" en paraules de Keegan, la pregunta és quina és la millor manera de gestionar el gran volum de turistes que rebem i aconseguir que a la balança final els beneficis del turisme pesin més que els problemes que sovint genera.
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