In this episode of The Pet Food Science Podcast Show, Nancy Hassel, Founder and President of American Pet Professionals, shares her 20+ years of experience in organizing educational events and connecting professionals in the pet industry. She discusses how consumer trends are shaping pet food and supplement markets, why education is vital in building trust, and how digital tools are transforming how we communicate science to pet parents. Listen now on all major platforms!

"Many new pet product inventions stem directly from everyday needs noticed by first-time pet owners."

Meet the guest: Nancy Hassel is the Founder and President of American Pet Professionals, a national organization dedicated to education and professional networking across the pet industry. With a background in TV production and over two decades of leadership in the pet industry, she has hosted more than 1,000 events and webinars. Nancy continues to equip pet pros with tools to grow and innovate responsibly.

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What will you learn:

• (00:00) Highlight
• (00:54) Introduction
• (03:23) Networking in the pet industry
• (06:10) Trends in pet retail
• (08:49) Educating pet parents
• (13:20) Pet nutrition awareness
• (15:05) Role of influencers
• (18:55) Final Questions

The Pet Food Science Podcast Show is trusted and supported by innovative companies like:

* Trouw Nutrition

* Kemin

- Biorigin

- Stratum

- Wilbur-Ellis Nutrition

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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