In this episode of 20-Minute MBA, host Jeff Hopeck sits down with entrepreneur and musician Mike Barnhill to unpack a story of grit, transformation, and staying true to what matters most. Mike tells how he went from homeless to #1 in the world! It all started with a book and willingness.

Mike’s journey began with humble beginnings—growing up poor, sleeping on couches, and feeling trapped in a cycle he thought might never change. The turning point came when he and his brother discovered the power of self-education. From audio programs on long commutes to books like Good to Great by Jim Collins, they began to shift their mindset and challenge them to think bigger.

Together, they launched Specialist ID, a lanyard and badge holder company, and made a life-changing decision: to become the best in the world at one thing. By doubling down on badge holders and cutting all distractions, they transformed their small idea into an industry-leading business.

Mike also opens up about the downside of all-in hustle. In chasing business success, he sacrificed his passion for music—a mistake he now sees as losing touch with a core part of himself. Rediscovering that love has made him not only a better entrepreneur but a more fulfilled human being.

He leaves us with one simple but powerful life lesson: always be nice to people. Whether in business or everyday life, kindness builds bridges, opens doors, and makes the world a better place.

From poverty to industry leader, and from giving up to reclaiming music, Mike’s story is proof that mindset, focus, and kindness can change everything.