How to be an AI Virtual Human Producer in Tokyo (Sara Giusto) cover art

How to be an AI Virtual Human Producer in Tokyo (Sara Giusto)

How to be an AI Virtual Human Producer in Tokyo (Sara Giusto)

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Today we interview Sara Giusto, a creative leader in the age of AI and virtual identity.


Sara is a Producer at Aww Inc., the Tokyo-based company behind Imma — one of the world’s first virtual human influencers. With pink hair, a bold aesthetic, and an incredible digital presence, Imma has become a global icon, gracing campaigns from coach to Porsche and appearing in Vogue, NYLON, and more. She was featured in Forbes JAPAN's “30 Under 30” list in 2023.


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