Disrupt with Insights: Natasha Hritzuk on Consumers, Conviction & Change
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Disrupt with Insights: Natasha Hritzuk on Consumers, Conviction & Change
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About this listen
Natasha Hritzuk has shaped strategies at Microsoft, Warner Brothers Discovery, and General Mills - and in this episode of The Ripple Impact she shares how conviction, consumer truths, and bold research drive meaningful change.
We explore:🌊 How insights teams earn a real seat at the table🌊 The C-suite meeting that sparked chaos - and opportunity🌊 Why consumer voices must guide creation, not just validation🌊 The dangers of tunnel vision (“we’re not in the business of…”)🌊 How conviction, empathy, and instinct fuel strategy and innovation
This is a must-listen for anyone in marketing, brand, or leadership who wants to see around corners, not get blindsided by them.
📩 Work with Laura at The Ripple Impact if you’re ready to elevate your brand storytelling.
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