The accidental influencer: how a L'Oréal alumni built a thriving skincare business
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The accidental influencer: how a L'Oréal alumni built a thriving skincare business
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About this listen
Laurent never wanted to be an influencer. He built a 10k followers strong skincare community in a month for a presentation that then fell apart. Left with a following, he spotted a huge gap in the market. Hear how he turned this accident into Skin Caffeine, a major French e-commerce platform, by putting community and genuine education before sales.
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