In this Swift Chat conversation, Marie Swift speaks with Michael Rose, CFP®, MST, Director, Wealth Management at Cerulli Associates, a leading global research, consulting, and analytics firm specializing in asset management, wealth management, and financial services, to discuss Cerulli’s 117-page 2025 study on U.S. wealth management technology, zeroing in on how digital tools are transforming the independent advisory space and service delivery for both clients and advisors.

Rose dives deep into the evolving landscape of wealth management technology and its impact on financial advisors and shares insights from Cerulli’s extensive research, discussing how the rise of independent advisory channels is reshaping advisor technology needs. He explains the increasing responsibility advisors have in building and managing their own tech stacks outside of traditional broker-dealer infrastructures, while also dealing with the growing expectations investors have for personalized and comprehensive financial planning, which pressure advisors to do more with stable fees, making technology and productivity critical themes.

Rose emphasizes practical solutions, such as all-in-one technology platforms, and the pivotal role of educational conferences, like the T3 Technology Conference, in helping advisors keep pace and build competitive tech stacks. The conversation strikes a balance between excitement about AI-driven innovation and recognition of the ongoing challenges advisors face in maximizing technology’s benefits to deliver better client outcomes, providing a nuanced perspective on the opportunities and hurdles in technology adoption within the wealth management industry today.

Learn more about Michael Rose, CFP®, MST, and Cerulli Associates at www.Cerulli.com