In this episode of My Kind of Business, business coach Alex McCarthy shares five practical steps to help you attract more clients and grow your business with confidence.

From defining your ideal client to nailing your offer, building visibility, creating trust, and asking for the sale, Alex combines actionable business strategies with honest stories from her own journey and her clients’. You’ll discover how to make your marketing feel natural, how to connect with the right people, and how to turn conversations into paying clients.

This episode is perfect for you if you’re just starting out in business or looking for ways to grow sustainably without burning out. Expect real-life examples, clear steps you can take today, and reassurance that business growth doesn’t have to feel overwhelming.

• How to define your ideal client (even if you’ve never worked with anyone before)

• Why your offer should focus on transformation, not just services

• How to build visibility that feels sustainable and authentic

• The role of trust, testimonials and storytelling in client attraction

• Simple ways to ask for the sale confidently without feeling pushy

business growth, client attraction, marketing strategies, business coaching, visibility, trust building, sales techniques, ideal client, offer clarity, personal stories

✦ Explore one-to-one business coaching (online or in person) ✦ Join a monthly Business Connection Session for networking and support ✦ Website: alexmccarthycoaching.com ✦ Instagram: @alexmccarthycoaching

Growing your business and attracting clients doesn’t have to feel exhausting. These five steps will help you find clarity, build momentum and enjoy the process of creating a business that works for you.