
Tom Brady's $75M Flag Football Payday, Fox Sports Gig, and Business Empire Expands
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About this listen
Tom Brady is everywhere lately and the past few days have only strengthened his status as football’s ultimate power broker and cultural icon. Fox Sports confirms that Brady is back for his second season in the broadcast booth, launching the 2025 NFL season on the call for Giants vs Commanders alongside Kevin Burkhardt, Erin Andrews, and Tom Rinaldi. The anticipation for his Week 3 Cowboys vs Bears game call is equally strong. Media insiders still dissect his $375 million Fox Sports contract, calling it the biggest in NFL broadcasting history. Interestingly, while his on-air analysis grabs headlines, industry reviews say 2024’s ratings soft spot raised questions on his broader impact for Fox. Regardless, Brady’s contract keeps him the highest paid figure in the industry.
Off the field, Brady is once again making waves, but this time it’s for a literal return to play—albeit flag football, not the NFL. Multiple major outlets including the Associated Press and The Hill reported that Brady has signed up for the first ever Fanatics Flag Football Classic in Saudi Arabia, scheduled for March 21, 2026. He’s joined by Rob Gronkowski and current stars like Saquon Barkley and Christian McCaffrey. The event, unveiled at a Las Vegas press event with Saudi official Turki Alalshikh, is part of a multi-year commitment and will be promoted globally by Fox Sports, with Kevin Hart slated to host. Brady himself calls it “a new era for football fans and athletes” as flag football gears up for its Olympic debut in 2028. Headlines suggest the Saudi payout to Brady could reach an eye-watering $75 million for a single event, but Brady has publicly disputed exact figures, leaving talk of the true payday in the realm of speculation according to Barstool founder Dave Portnoy.
Brady’s business interests continue to expand. His digital platform Autograph pivoted from NFTs to a gamified fan engagement strategy, recently merging with Future, an AI fitness company, diversifying its revenue model and creating a new way for fans to interact with Brady’s brand. He remains part-owner of Birmingham City FC, attracting new sponsors like Coral, which now brands stadium goals and fan activations. Investment analysts like AInvest describe Brady’s digital strategy as a new blueprint for leveraging athlete legacy, with over 100 million social followers and AI-driven content now shaping sustainable fan engagement.
Personal life updates have been quieter, outside of new ad campaigns, including the much-discussed 2024 Super Bowl DunKings commercial with Matt Damon and Ben Affleck, and lingering coverage of his divorce from Gisele Bündchen. Her business empire still eclipses Brady’s net worth, but his fortune keeps growing thanks to shrewd investments and brand deals. For now, Tom Brady’s return to live sports—even if only in flag football—and his continued media expansion prove that he stays relevant far beyond the gridiron. For investors, fans, and headline writers, Brady’s every move still delivers lasting impact.
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