#262: Corporate Crowdfunding: Is It Good for the Toy Industry?
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#262: Corporate Crowdfunding: Is It Good for the Toy Industry?
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About this listen
Join us on Smugglers Galaxy Podcast as we debate if large, multi-million dollar toy companies use crowdfunding platforms to fund their products?
Historically, these platforms empowered independent creators and small businesses to bring their passion projects to life. But now, big corporations are using them to fund massive toy lines. Is this a misuse of a tool built for the "little guy," or an evolution of how products are funded?
We also tackle a crucial question for any brand: What happens when a crowdfunding campaign fails to get funded? Does it damage a company's reputation or is it just a business risk?
Tune in to our latest episode for an insightful discussion on toy crowdfunding, brand strategy, and the future of product launches.
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