Too often, organizations rush to engage vendors or build solutions before truly understanding what they're trying to fix. The pressure to show progress can lead to solving the wrong problem, or only part of it, resulting in marginal results and leaked value. But what if the greatest value isn't created when you start solving, but when you obsess about defining the right problem? George Eby Mathew.com & AIQUA Solutions Pty Ltd with over two decades of experience in leading transformation programs across diverse industries share their research. You'll learn how to frame the problem ruthlessly and empathetically, moving beyond just ticking boxes to achieve real, lasting transformation.Discover why walking the floor and living the day with your frontline teams is your best intelligence source, how to sift through the noise to identify high-value problems, and the art of prioritizing ruthlessly to deliver disproportionate impact. We’ll explore why "Fall in love with the problem, not the solution" is the secret to solutions that stick. This isn't just a 'soft skill'; it's a strategic advantage. Get ready to build cultures where problem finding is as prized as problem solving, leading to the highest long-term returns. Let's stop rewarding fast answers to poorly framed questions, and start with clarity and respect for the people at the heart of the problem.Tune in to 'Framing the Right Problem' and transform how you approach innovation.