In this episode of the VideoMyJob Podcast, host Megan Alexander sits down with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, a Canberra-based agency that’s redefining how recruiters use video.

Billy shares how HorizonOne’s video journey has evolved alongside VideoMyJob’s own growth — from creating simple job ads to building a comprehensive video strategy that powers employer branding, recruiter personal brands, and client engagement.

[00:00:01] Introduction to the VideoMyJob pod
[00:02:19] Discussion on the role of video in recruitment
[00:05:03] Insights on employee stories and their impact
[00:08:41] Case study of video success with HorizonOne consultants
[00:10:28] Importance of feedback in shaping content strategy
[00:12:30] Insights on using analytics to improve performance
[00:15:30] Overview of employee training for video creation
[00:19:33] Discussion on personal branding and the value of authenticity

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!