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In this episode of The Makeup Insider, I’m joined by personal branding and business coach Suz Chadwick to break down the four essential content types every creator needs to master. Whether you’re a makeup artist building your portfolio or a creative entrepreneur growing your digital presence, these content strategies will help you stand out, connect deeply with your audience, and build a brand that sells.

What We Cover in This Episode:

• Authority Content – how to showcase your credibility and expertise through behind-the-scenes, testimonials, and client experiences.
• Personal Brand Content – why sharing your quirks, passions, and personal stories makes your brand memorable.
• Value & Teaching Content – the importance of tutorials, tips, and insights that position you as a go-to resource.
• Commentary Content – how to add your voice to industry trends and conversations to build thought leadership.

Why You’ll Love This Episode:

Suz shares practical, actionable advice on weaving these content types into your strategy so you can mix things up, stay relevant, and keep your audience engaged. This isn’t about creating more content, it’s about creating smarter, stickier content that builds connection and loyalty.

Links & Resources:

• Connect with Suz Chadwick: @suzchadwick
• Suz Podcast Episode
  
  
• For more insights, visit the blog: Suz Blog

If you loved this episode, make sure to subscribe, rate, and review The Makeup Insider wherever you listen to podcasts. And don’t forget to share it with a friend who’s ready to take their content game to the next level.

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