From Side Hustle to Construction Powerhouse: Edith de la Cruz’s Journey
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From Side Hustle to Construction Powerhouse: Edith de la Cruz’s Journey
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About this listen
Video Format https://youtu.be/e1CslzLMMCQ
In this powerful and deeply personal episode, host Bo Kemp speaks with Edith de la Cruz, the visionary CEO of Antigua Construction, one of the fastest-growing Latina-owned construction firms in the Chicagoland area.
Edith shares how a side hustle rehabbing homes — born out of grit and necessity — transformed into a full-scale business. As an immigrant and single mother of three, her story is a testament to resilience, belief, and bold commitment. What started as a way to make ends meet became a calling, and now, Edith is breaking barriers in a male-dominated industry while creating generational opportunity for her family and community.
In this episode, Edith and Bo discuss the early days of home rehab and learning by doing, the moment she chose to go all-in and commit fully to growing her business, the challenges and opportunities of scaling as a Latina entrepreneur in construction, and how identity, motherhood, and hustle shaped her leadership style and long-term vision.
This episode is for anyone wondering whether their side hustle has the potential to become something more — and what it takes to turn hard work into a powerful, purpose-driven enterprise.