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Your packaging isn’t just a pretty box—it’s the first impression that determines whether buyers and consumers pick your product off the shelf. In this episode of Shelf Talks, host Roberta Townes sits down with Laura Maccarone, founder of Rizbee Studio, to unpack how packaging and visual branding directly connect to retail success.

If you’re a founder of a product-based business who feels frustrated with figuring out why your product isn’t catching attention in stores, this conversation is for you. Laura shares her 20+ years of design expertise helping food and beauty brands create packaging that tells a story, builds consumer trust, and drives retail sales.

Inside this episode, you’ll learn:
✅ Why packaging is a key factor in becoming shelf-ready for retail buyers
✅ How to know if your brand needs a refresh or full rebrand
✅ The most common packaging mistakes entrepreneurs make (and how to fix them)
✅ Why storytelling and continuity in branding can make or break your retail success

Whether you’re pitching to national chains, preparing for a retail launch, or simply trying to stand out in a crowded aisle, this episode will give you the clarity and confidence to take your packaging to the next level.

Rizbee Studio Instagram: https://www.instagram.com/rizbeestudio/?hl=en

Rizbee Studio Website: https://www.rizbeestudio.com/

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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book