Content is something many artists struggle with. Whether it's social media content, the quality of video you're creating, or the direction of your visuals.

Jenna caught up with Connor Scheffler, CCMA-nominated Creative Director to talk about authenticity in your content, how to do it yourself, and what content to prioritize at different stages of your career. Connor has worked at record labels and with a number of artists over the years. He's produced some incredible music videos, but also knows his way around polished tour video, photography, and social media content.

We also dove into the world of AI a little bit. Is it good for music and content? Is it bad? We decided it really is a loaded question.

Connect with Connor on Instagram.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

The theme song for this podcast was written, produced, and performed by Keith Hundt.