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When burnout hits and the bank account is shrinking, most people tap out. Greg Langham did the opposite.

From Marriott paying for his real estate school (true story) to failing at timeshares, cutting his teeth on FSBOs/expireds with a Mike Ferry playbook, launching an indie brokerage in Bend, then walking away burned out—Greg moved his family to Boise, stared down a crossroads, and flipped the switch after one hard conversation with his wife: “I’ve lost confidence in you.” Game on.

Inside this episode, Greg shares:

• How a tough-love moment reignited his career and life
• The difference between owning a brokerage vs. building a team (and why he chose team)
• Moving markets and rebuilding from zero—exactly what he did first
• Why authenticity beats image (yes, he took a high-end call from the county fair… with a corn dog)
• The simple recruiting/onboarding flywheel he’s building at GO Idaho
• CINC/online lead best practices, prospecting roots, and the “gold in your database”
• The mindset shift: give more than you receive—and why it always comes back tenfold

If you’re stuck, starting over, or scaling up, this one’s a compass. No regrets. No excuses. Just action.

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