Explore KADI | StudioHawk

Harry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that’s innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk.

Today, we’re discussing:

• Why Harry decided it wasn’t enough to just grow other people’s brands, and what pushed him to step out of agency life and into the world of consumer products.
• How KADI Luggage was born
• What it’s like to move from services to product
• The SEO-first principles that shaped KADI’s site from day one
• Why digital PR and data storytelling are outperforming old-school SEO tricks
• The empathy shift: how running KADI has changed the way Harry thinks about StudioHawk’s clients
• The bigger picture: Harry’s vision for KADI, and the lessons he’s bringing back into StudioHawk

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Explore KADI | StudioHawk

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