From 5 Exam Failures to Thriving Realtor | How Amber Boone Built a Business with Social Media cover art

From 5 Exam Failures to Thriving Realtor | How Amber Boone Built a Business with Social Media

From 5 Exam Failures to Thriving Realtor | How Amber Boone Built a Business with Social Media

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What does it take to bounce back from five failed real estate exams, reinvent your career during the pandemic, and grow into a thriving Michigan agent?

In this episode of *Unlocking Real Estate: My First Commission*, we meet **Amber Boone**, a social media marketing pro turned full-time Realtor® with Thrive Realty in Troy, Michigan. Amber’s story is all about resilience, authenticity, and building a business rooted in helping people—not chasing transactions.

She shares:

* How losing her marketing job during COVID pushed her toward real estate
* Why it took her **five tries** to pass the licensing exam—and why that didn’t stop her
* How she landed her first clients through her sphere and Instagram (no paid ads!)
* Why being “real” with clients became her brand and biggest differentiator
* How she manages multiple businesses, family, and real estate without burning out
* Why perseverance, self-awareness, and authenticity are the keys to long-term success

Amber’s journey proves that setbacks don’t define you—perseverance does.

00:00 – Meet Amber Boone (Thrive Realty, Michigan)
02:30 – From social media marketing to real estate
04:30 – Inspired by a bad buying experience
05:30 – Licensing school during COVID (Groupon course!)
07:00 – Failing the exam 4 times before passing
09:30 – Adjusting expectations in her first year
11:20 – Landing first clients via sphere & Instagram
13:00 – Building a brand on authenticity (“Get Real with AB”)
15:00 – Marketing experiments beyond social media
15:50 – Why she loves open houses
16:45 – Serving all clients, from first-time buyers to luxury
19:15 – Imposter syndrome & early challenges
21:00 – Support system & learning from peers
22:30 – Advice for new agents: stay true to yourself
24:50 – Running 3 businesses & community involvement
27:00 – Organic networking & referrals
29:40 – A day in the life & time management
33:00 – Growth, mindset, and future goals
35:50 – Lightning round: books, mentors & advice
40:30 – Final tips: perseverance & authenticity
41:10 – Where to connect with Amber

📲 Instagram & TikTok: [@GetRealWithAB](https://instagram.com/getrealwithab)
📘 Facebook: [Amber Boone Real Estate](https://facebook.com/GetRealWithAB)

Are you a rookie real estate agent with an incredible first commission story? Apply to be featured on *Unlocking Real Estate: My First Commission* by reaching out to ** https://share.hsforms.com/1o4DbEqKvQwSzoMTSnrznZQ8ish
[UnlockingRealEstate@ColibriRealEstate.com](mailto:UnlockingRealEstate@ColibriRealEstate.com)**.

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