What happens when a 23-year-old creator lands a groundbreaking role at ESPN? Katie Feeney is living the dream — and changing the game. In this episode of The Business of Creators, Ian Shepherd talks with Katie about her rise from Musically to becoming ESPN’s first-ever Sports & Lifestyle Creator.

Katie reveals how she creates real-time content at live sports events, builds engaged cross-platform audiences, and bridges the gap between Gen Z and traditional sports media. Whether you're a creator, marketer, or sports fan, this conversation is packed with insights on what it takes to thrive in today’s creator economy.

Topics Discussed:
- Katie’s path from social media intern to ESPN creator
- How to stand out in the saturated world of sports content
- The behind-the-scenes reality of producing content at major events
- Building influence across TikTok, Snapchat, YouTube, and Instagram
- Balancing authenticity with professional production support

Key Takeaways — What You’ll Learn:
- How to break into legacy media as a digital-first creator
- Why early adoption of new platform features can lead to explosive growth
- The real metrics that matter (and how to boost them)
- How to handle content chaos at live events with a repeatable system
- Why being platform-diverse protects your brand and increases reach

Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!