Branson's NYC Doorbell of Dreams Stunt: Viral Lessons in Humility and Hustle cover art

Branson's NYC Doorbell of Dreams Stunt: Viral Lessons in Humility and Hustle

Branson's NYC Doorbell of Dreams Stunt: Viral Lessons in Humility and Hustle

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 Richard Branson BioSnap a weekly updated Biography.

This week Richard Branson made headlines for stepping out onto the bustling streets of New York City to personally promote his latest brainchild Doorbell of Dreams and much to his own amusement few New Yorkers even looked up long enough to recognize him According to Economic Times and Indian Express Branson who has built the Virgin empire across everything from airlines to spaceflights donned a mic and hit Manhattan sidewalks asking passersby to share their business ambitions in support of this new entrepreneurial pitch platform The stunt was filmed by his collaborator and HelpBnk founder Simon Squibb and quickly blew up on Instagram drawing millions of views and sparking a wave of both praise and laughter Branson joked about his unexpected anonymity quipping “I’m not doing too well am I” as person after person brushed him off while Squibb lightheartedly called the whole experience healthy rejection Echoing the sentiment of humility found throughout his career some on social media found it inspiring to see a billionaire humbled by big city indifference while others said it was a reminder that even the world’s most recognizable selfmade moguls can blend into the crowd when out of context The campaign itself is more than just a viral video the Doorbell of Dreams initiative now expanding from the UK to the US gives everyday people sixty seconds via a special video doorbell—set up notably at Virgin Hotels NY—to pitch ideas for potential mentorship or even investment Branson eventually did snag one interview on the street with a local who said his dream was to be financially independent and make a positive impact in the world The moment went equally viral as an example of persistence and positivity among entrepreneurs Even Bollywood actor R Madhavan joined in by resharing the clip and lauding Branson’s efforts The Doorbell of Dreams push is a strong testament to Branson’s ongoing presence as a public motivator and champion of everyday entrepreneurship Outside this public appearance there’s been no major business upheaval or controversy reported about Branson this week with much of the media focus squarely on his approachable attitude and willingness to step into awkward situations in support of new ventures Coverage in Fortune and Bloomberg remains largely retrospective with Fortune noting his knack for turning setbacks including the recent Virgin Orbit bankruptcy into fresh opportunities Social buzz has centered on the viral rejection video which remains trending across platforms demonstrating Branson’s uncanny ability to turn even a moment of public snubbing into an uplifting lesson in resilience and selfdeprecating humor

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