Michelle Houston — Founder & Visionary, To Be Honest Beverage Co.

Michelle Houston is the Founder and Visionary behind To Be Honest Beverage Co., where she’s redefining drinking culture with mindful, non-alcoholic functional spirits. Through her work, she invites people to explore the sober curious movement, discover a style of drinking that aligns with their lifestyle, and witness what it takes to build a purpose-driven brand from the ground up. Michelle is passionate about ensuring every consumer feels like the main character in their own story—and she empowers fellow female entrepreneurs to create brands that challenge the status quo and reflect the change they want to see in the world.

Nearly four years ago, Michelle made what she thought would be a temporary choice: to step away from alcohol while navigating struggles with mental health and anxiety. What began as a short break quickly revealed profound benefits—more energy, clarity, and motivation. Despite prioritizing movement, sleep, and self-care, she realized alcohol had been quietly undermining her well-being.

As weeks turned into months and then years, Michelle embraced life alcohol-free—and noticed a major gap in the market for sophisticated, celebratory non-alcoholic options. Determined to change that, she co-founded To Be Honest Beverage Co. with her husband, who brings over a decade of experience in alcohol production and manufacturing.

From day one, Michelle has built the brand around a simple but powerful mission: to empower people to live intentionally, make mindful choices, and celebrate without compromise. She is part of a growing movement reshaping how we gather, connect, and raise a glass—proving that drinking less doesn’t mean living less.