
Behind The Brand: East Peak
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About this listen
On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak.
East Peak: https://www.runeastpeak.com/
Paulius Dragunas: https://www.linkedin.com/in/pdragunas/
SF Running Company: https://www.sfrunco.com/
Western States - Kilian (Blog): https://www.runeastpeak.com/blogs/news/western-states-2025-100-2-miles-99-degrees-and-1000-reasons-we-love-this-sport
The Story Behind The Ice Bandana: https://www.runeastpeak.com/blogs/news/the-story-behind-the-ice-bandana
Aaron Kubala: https://www.instagram.com/aaronkubala/
BPC - Brand, Product, Content:
On Running - Trail: https://www.on.com/en-us/shop/shoes/trail-running
Insta360 GO Ultra: https://store.insta360.com/consumer?utm_term=INRV8SK
Stillness Is The Key (Book): https://amzn.to/4pshepw
Tom Evans at UTMB: https://www.instagram.com/reel/DN-jw3NDHMm/
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