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Behind The Brand: East Peak

Behind The Brand: East Peak

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On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak.

East Peak: https://www.runeastpeak.com/

Paulius Dragunas: https://www.linkedin.com/in/pdragunas/

SF Running Company: https://www.sfrunco.com/

Western States - Kilian (Blog): https://www.runeastpeak.com/blogs/news/western-states-2025-100-2-miles-99-degrees-and-1000-reasons-we-love-this-sport

The Story Behind The Ice Bandana: https://www.runeastpeak.com/blogs/news/the-story-behind-the-ice-bandana

Aaron Kubala: https://www.instagram.com/aaronkubala/

BPC - Brand, Product, Content:

On Running - Trail: https://www.on.com/en-us/shop/shoes/trail-running

Insta360 GO Ultra: https://store.insta360.com/consumer?utm_term=INRV8SK

Stillness Is The Key (Book): https://amzn.to/4pshepw

Tom Evans at UTMB: https://www.instagram.com/reel/DN-jw3NDHMm/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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