Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author cover art

Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

By: Allison Sack
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20+ Years in Cheer… and Still Not Done Talking About It!

Cheer Chapters is all about sharing my 20+ years in the cheerleading world. This sport has been a massive part of my life (and let’s be honest, sometimes it took over my life—if you know, you know). My goal is simple: to help grow this sport and support others on their own cheer journeys.

So… am I the woman for you? Well, I’m pretty straightforward. I’m prone to going off-topic, taking a few side quests (consider yourself warned), and speaking from the heart. I’ve worn many hats—athlete, coach, program owner, event provider—and now, mum, ADHD-brain wrangler, and dyslexic wordsmith.

I didn’t take the traditional path into Allstar cheerleading. Instead, I stumbled in through youth work at the age of 16, straight into coaching—and never looked back. Cheer stole my heart, my weekends, and sometimes my sanity (again, if you know, you know).

Here, I’ll be sharing it all: the mistakes, the must-haves, the chaos of starting a cheer business, coaching tinies, and even my unexpected author journey. Whether you’re watching on YouTube, tuning into the podcast, or reading the blog, I hope you find something useful for your own cheer adventure—or at the very least, something that makes you laugh.

Much love,

Allison xx

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Episodes
  • #3 BOOKS: Paperback vs Hardcover: Which Cheerleading Books Are Worth Buying?

    #3 BOOKS: Paperback vs Hardcover: Which Cheerleading Books Are Worth Buying?
    Sep 18 2025

    Should you buy a paperback or a hardcover? And does it make a difference if you order from Amazon—or direct from my author website?

    In this cheer chapter, I share:

    • Why I personally prefer hardcovers (especially for young athletes)
    • The print quality differences between IngramSpark (Amazon) and BookVault UK (my website printer)
    • The exclusive editions you can only find on thecheerleaderbookclub.com—like the ribbon journal and The Little Cheer Library box set


    Both paperback and hardcover have their place—but if you’re looking for quality that lasts (and special extras), you’ll want to hear this one.


    🔗 Helpful Links

    🌐 Explore more at thecheerleaderbookclub.com

    📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

    🎥 Watch this episode on YouTube: https://youtu.be/E3zOMdCcP7s

    📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

    📲 Connect with me on socials: @thecheerleaderbookclub



    Support this podcast at — https://redcircle.com/cheer-chapters-building-cheer-businesses-coaching-allstar-and-ac/donations
    Show More Show Less
    4 mins
  • #2 BOOKS: What’s Inside the Secret Book Club? Cheerleading Books for Kids

    #2 BOOKS: What’s Inside the Secret Book Club? Cheerleading Books for Kids
    Sep 18 2025

    In this cheer chapter, I’m taking you behind the curtain (or rather, behind the password!) into The Secret Book Club.

    Every one of my books comes with a password at the back—and it’s your golden ticket into a magical members-only space filled with:

    • Cheerleading colouring and activity sheets
    • Mazes, word puzzles, and tracing pages
    • Free downloads to keep the stories alive long after bedtime

    I’ll also share why I created this hidden club and how it connects back to my own childhood love of secrets and stories.


    🔗 Helpful Links

    🌐 Explore more at thecheerleaderbookclub.com

    📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

    🎥 Watch this episode on YouTube: https://youtu.be/f_pf8Hjs4ZU

    📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

    📲 Connect with me on socials: @thecheerleaderbookclub



    Support this podcast at — https://redcircle.com/cheer-chapters-building-cheer-businesses-coaching-allstar-and-ac/donations
    Show More Show Less
    4 mins
  • #1 AUTHOR: From Cheer Coach to Self-Published Author: My Journey with Dyslexia & ADHD

    #1 AUTHOR: From Cheer Coach to Self-Published Author: My Journey with Dyslexia & ADHD
    Sep 18 2025

    Becoming an author was never on my radar. Growing up with dyslexia and ADHD, I didn’t see myself as a writer at all. But a simple bedtime story for my son turned into something much bigger—a spark that grew into five self-published books (and more to come).

    In this episode of Cheer Chapters, I open up about:

    • The moment I realised there were no cheerleading books for kids like my son
    • How my family’s love of storytelling planted seeds I didn’t recognize until later
    • The practical steps (and messy realities) of self-publishing
    • Why labels, struggles, and self-doubt shouldn’t hold you back


    Whether you’ve ever dreamed of writing, building something from scratch, or simply wondered if you’re capable of more than you think—you’ll find encouragement in this story.


    🔗 Helpful Links


    🌐 Explore more at thecheerleaderbookclub.com

    📚 Discover my cheerleading children’s books: thecheerleaderbookclub.com/shop

    🎥 Watch this episode on YouTube: https://youtu.be/5IuvtDT-yrU

    📩 Grab your free Cheer Brilliance Blueprint: thecheerleaderbookclub.com/freedownload

    📲 Connect with me on socials: @thecheerleaderbookclub



    Support this podcast at — https://redcircle.com/cheer-chapters-building-cheer-businesses-coaching-allstar-and-ac/donations
    Show More Show Less
    12 mins
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