Horizon Next has mastered the art of turning TikTok into a full-funnel performance engine. Paid Social Performance Lead Cerise Vazquez Wright shares how her team combined Smart+, Spark Ads, search, and LIVE to drive results that outperformed traditional brand channels.

Smart+ campaigns streamlined targeting and creative delivery, helping the agency reduce costs and improve ROAS. Spark Ads attached to branding campaigns turned awareness into measurable action, driving cost per bookings that were 60% stronger than other brand channels. TikTok search campaigns captured intent with click-through rates 25% higher than competitors, while TikTok LIVE even unlocked surprising lower-funnel conversions like app signups.

When you layer TikTok’s solutions across the funnel, you don’t just engage users, you transform outcomes.

What You’ll Learn in This Episode

• How Smart+ automation improved efficiency and performance at scale
• Why Spark Ads layered on brand campaigns delivered 60% better cost per bookings
• How TikTok search campaigns drove 25% higher click-through rates than other platforms
• The role TikTok LIVE can play in conversions and app signups
• How Horizon Next reframed TikTok as a top performance channel, not just an engagement platform

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.