Jennifer Gilbert from Nutra Organics | #556
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Jennifer Gilbert from Nutra Organics | #556
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About this listen
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
- How a benefit-led quiz skyrocketed conversions
- Why quizzes aren’t just acquisition tools, but service features that build long-term trust
- The game-changing move of syncing quiz data into Klaviyo flows
- Where AI fits in, and why it’s not replacing quizzes just yet
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